This is a Delta Green thing. Basically, Phenomen-X is a TV show in the Delta Green universe that purports to cover extraterrestrial- and mystical-related stories. Totally fake, totally cheesy, and then a team went to a particular town to cover an alien abduction story. The sole survivor (and soon, chief producer) now absolutely believes something is going on… and, given that this is Delta Green, it’s all going to end badly for him and his show.
In the meantime, I got the T-shirt!