[UPDATE: It was pointed out to me on Twitter that ThinkGeek is the actual manufacturer.]
This price is maybe a little less obnoxious than it looks at first glance: this Pip-Boy isn’t a glorified phone case. It’s something that syncs to your Bluetooth-enabled phone or tablet and lets you use it via proxy. Which is admittedly kind of cool:
…and also explains the price. A little. They still know darn well that enough Fallout 4 fans with sufficient disposable income will buy these things at that price point.