Pretty cool: U2’s new album free on iTunes.

Nice deal, if you have iTunes.

Apple is giving away U2’s new album, “Songs of Innocence,” for free exclusively on its iTunes store through Oct. 13.

The company made the announcement after the band performed at the end of the company’s two-hour press event, where it unveiled larger iPhones and the first Apple Watch, its foray into the wearable tech market.

Listening to it now.  Not bad.