We’re getting to the midway point of the FROZEN DREAMS Kickstarter, and I thought I’d describe some of the stuff that’s going on behind the scenes with it, as it were. In particular I thought I’d mentioned the Dreaded Kickstarter Plateau.
The basic, more-or-less accurate gist of this is: Kickstarters have a burst in the beginning (as everybody signs up in the first rush) and a burst at the end (as everybody who meant to sign up does so before the deadline). In between lies… the plateau. These are the days when you get a fraction of the interest that you did before, and your obsessive clicking of the refresh button doesn’t get you that sweet, sweet dopamine rush that comes when you see the numbers go up.
This is a real thing, by the way; at least, you feel the impact when you hit the plateau, which is kind of the definition of a ‘real’ thing. The good news in all of this is that this is all perfectly normal*. Also, that there’s stuff that I can do about it, starting with not feeling self-conscious about asking for help. That’s what existing networks are for, right?
So: if you have friends or family members who you think might be interested in the book, feel free to pass along the link to it, as well as any true and accurate observations that you might have about me. If you have suggestions for interviews or podcasts where I can talk about the book and/or being on the inside of a Kickstarter, let me know or have me contacted via the Kickstarter. And if you have any other helpful suggestions about where to pitch the book, let me know. Obvious things to try aren’t always obvious, if you know what I mean.
Thanks!
Moe Lane
*Other ‘good’ news here is that my look at strategies for dealing with the Kickstarter Plateau suggested to me that one common sentiment in the field to my plight might be that I should shut my [expletive deleted] piehole because I’ve already funded, haven’t I?