We’re getting to the midway point of the FROZEN DREAMS Kickstarter, and I thought I’d describe some of the stuff that’s going on behind the scenes with it, as it were. In particular I thought I’d mentioned the Dreaded Kickstarter Plateau.
The basic, more-or-less accurate gist of this is: Kickstarters have a burst in the beginning (as everybody signs up in the first rush) and a burst at the end (as everybody who meant to sign up does so before the deadline). In between lies… the plateau. These are the days when you get a fraction of the interest that you did before, and your obsessive clicking of the refresh button doesn’t get you that sweet, sweet dopamine rush that comes when you see the numbers go up.
Continue reading The Dreaded Kickstarter Plateau.