Yes, I can read. I can count and use a spreadsheet, too. That’s why I’m saying it was a bad quarter.
Executive summary: Obama for America’s (OfA) reported fundraising total for the second quarter is significantly less than what it needed to be in order to hit OfA’s stated ultimate fundraising goals for 2012 – as in, one half to one-third of what they need. And OfA is (grimly) aware of this, which is why they significantly downplayed their fundraising totals in their latest video, despite the fact that in raw terms the amount raised by OfA (47 million) looked highly respectable. Which they were: just not respectable enough.
First off, all numbers here assume a raw total of forty seven million, which is what is being reported in the media* as Obama for America’s take (as the below should make clear the DNC’s numbers should not be taken into consideration when assessing the President’s fundraising goal**). Now that this has been noted… OK, let’s walk through some numbers, here. Below the fold is a chart showing the amount of money that Obama for America raised in the 2008 election cycle. The links are all to official reports filed with the Federal Elections Commission, so I certainly hope that they’re accurate: (more…)